The Urgent Company, which had a busy 2021 with product launches that showcased applications of Perfect Day’s animal-free proteins, ended last year with the December acquisition of Coolhaus. And, because both brands are owned by The Urgent Company, which is affiliated with animal-free dairy ingredient maker Perfect Day, there were no cows involved in the making of the ice cream sandwich - essentially an animal-free version of the Coolhaus Sammie product.
In the case of the first co-branded product for Coolhaus ice cream and Brave Robot, it’s a premium ice cream sandwich between a pair of cookies. What do you get when a trendy ice cream brand meets a trendy ingredient? Don’t have a cow: Brave Robot and Coolhaus launch animal-free ice cream sandwiches We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. Leftovers is our look at a few of the product ideas popping up everywhere.
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